How to Get Ready for Small Business Saturday
Nov 17, 2017

As a company that serves local business owners and customers, Eliot Management Group is proud to support Small Business Saturday® this Nov 25.

Small Business Saturday was founded by American Express in 2010 to help strengthen local economies. Today, it’s a holiday shopping tradition celebrating a greater nationwide movement dedicated to uniting communities and supporting all kinds of small businesses, from the corner store to your favorite diner—because it’s unique small businesses like yours that help local communities stay vibrant.

Participating in Small Business Saturday is a great way to reach new customers and promote your business. Here are some ideas for getting involved on Nov 25:

1. Spread the Word

Let your customers know that you plan to participate in Small Business Saturday. Visit for free promotional assets, like ready-made social posts, to show your support.

2. Get the Swag

On Nov 25, transform your business. American Express offers free merchandise, while supplies last, to help your business make an impression. Don’t wait—request a Shop Small® Kit full of merchandise starting Oct 1 at Terms apply.

3. Connect With Your Community.

Contact your local Chamber of Commerce to see how your business can participate in Small Business Saturday events and promotions.

Plus, American Express® Card–accepting merchants can access even more free tools on to help reach customers—like personalized online banner ads, signage, and a listing on the Shop Small® Map.

So what are you waiting for? Join us on November 25th as we partner with American Express to celebrate Small Business Saturday and help keep your community vibrant and connected.